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Just about everyone has jumped on the social media bandwagon. Companies are falling over themselves to engage customers and stakeholders in social media spaces, for fear of missing out on the social media “revolution.” Indeed, marketing and PR have been permanently changed by social media. Traditional marketing methods haven’t disappeared, but our increasingly social-savvy audiences have changed their expectations about how companies interact with them online. But the “revolution” in marketing is actually just the tip of the iceberg. Companies that are the most engaged in social media are seeing the impact not just in marketing, but also in key organizational processes, structures, and even culture.
In this session, authors Jamie Notter and Maddie Grant will show how the prevailing leadership and management models have been stuck in “machine thinking” for decades, and social media is now shining a light on a new, more human approach to organizations. By embracing the principles of open, trustworthy, generative, and courageous, organizations can solve perennial problems of agility and engagement and become more compatible with social media in the process.
•Understand the subtle ways in which our organizational “best practices” have been sabotaging our organizations for some time now.
•Understand a new framework for changing culture, process, and behavior in organizations in ways that is more aligned with the power of social media and what it means to be human.
•How to identify strategies for changing their own organization on at least one of those three levels
Executives, HR/OD Professionals, Talent Acquistion Professionals, Managers, anyone who wants to better understand the current state of Social Media and Leadership