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AT&T: Information and Knowledge Exchange

This case study covers the following topics:
•    AT&T Sales Support and Corporate Culture before IKE
•    Corporate drivers for Knowledge Management and the creation of IKE
•    The evolution of IKE, realized benefits, the evolution of Knowledge Communities
•    Lessons Learn from e-Enabling the Sales Force
•    How these Learnings are being Applied to a new e-Business Initiative

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